DSWD & ICAB Launch Adoption Advocacy Campaign

The Department of Welfare and Social Development (DSWD), Inter-country Adoption Board (ICAB) and McCann Erickson launched today, November 29, their Advocacy Campaign on Adoption entitled, “Love Sees Beyond Differences.”

“We have long sought to undertake a communications campaign give a new, more relevant perspective about legal adoption. Now, the Department, together with ICAB and McCann Erickson has finally made this possible,” says DSWD Secretary Dinky Soliman.

This advocacy communications campaign seeks to soften the stigma on adoption.

“There are so many children in orphanages and other child-caring agencies waiting to be adopted. But families hold back on adoption because of its stigma,” adds Soliman. 

The event was held at the Social Lounge of McCann Erickson, Active Fun Bldg, Bonifacio Global City.