“We have long sought to undertake a communications campaign give a new,
more relevant perspective about legal adoption. Now, the Department, together
with ICAB and McCann Erickson has finally made this possible,” says DSWD
Secretary Dinky Soliman.
This advocacy communications campaign seeks to soften the stigma on
adoption.
“There are so many children in orphanages and other child-caring
agencies waiting to be adopted. But families hold back on adoption because of
its stigma,” adds Soliman.
The event was held at the Social Lounge of McCann Erickson, Active Fun Bldg, Bonifacio Global City.
